Different Types Of Stickers For Packaging
Is your packaging boring?
Every brand needs to elevate its packaging because that's how it will gain the undivided attention of its customers. But the real question is, how can you make your packaging interesting?
The ideal way to do that is by using visually appealing stickers that tell a story. According to stats, the global sticker market is expected to compound annual growth of 5.4% from 2021 to 2028, which means this is a marketing essential for your packaging needs.
But not all stickers are the same. Every sticker has different features. So, what are the types of stickers? How can you know which of these is suitable for your business?
If you are planning to get custom packaging stickers for your business, then this article is for you. In it, you'll learn about different types of stickers for packaging needs, which will help you understand the right ones for your business.
So keep reading.
Why Use Stickers For Packaging?
Source: pinterest
You might ask yourself why you even need stickers for your packaging. Is it really worth it?
The short answer is YES.
Packaging stickers help you create an unshakable and unique brand identity. They work as labels and allow customers to interact with you online or offline. Keep customers updated about your brand using them.
Providing all the necessary information on the stickers can make things easier for customers. However, materials also play a huge role in this. Let's understand this better with an example.
Suppose you're running an athletic brand. You want to promote the brand and opt for stickers for packaging. You should ensure that stickers are made from waterproof material.
On the other hand, arts and crafts businesses should focus more on design. Personalize the stickers and ensure they showcase the artistry. The stickers should convey the artistic spirit of the business.
12 Types Of Stickers
In order to use stickers for packaging, you need to understand their different types. That's how you'll identify the right sticker for your business. So, let's dive deeper and explore more about the types of stickers for packaging.
Branding Stickers
Branding stickers are of great importance, and they offer customization features. These features collectively improve brand recognition.
Maintaining consistency in branding stickers is crucial so your target audience can easily recognize them. Avoid doing it yourself because it can ruin your brand reputation.
Then what should you do?
You should seek help from professionals to handle your branding sticker needs. They can also help you create stickers that resonate with your brand message. Ensure you place these stickers on the right side of the packaging so they get maximum visibility.
Product Information Label Stickers
Just by the name, you can tell that it's about adding information regarding products on the label. Adding accurate information on the product label is an important regulatory requirement.
But what information is added to these stickers?
It includes nutritional facts, allergen warnings, product ingredients, and much more. It also helps consumers learn in detail about safety measures before product intake. With this, brands create an environment of transparency and trust between customers and the brand. It can also save your company from a lot of legal issues.
Promotional Stickers
Promotional stickers offer an opportunity to increase sales. But how can these stickers do that?
You can make promotional stickers such as offering limited-time discounts, coupons, or special offers. Brands can communicate better with customers by using these. It's a cost-effective method that has a high return on investment.
Barcode & QR Code Labels
With these stickers, you can understand the availability of the products in the warehouse. Through this, the inventory management process is streamlined. These stickers also allow you to quickly check out by scanning during shopping. By using these stickers, you can improve your product's supply chain. The errors related to data entry can also be eliminated to a great extent.
Warning Labels Stickers
Source: dreamstime
These are common types of stickers for product packaging. They provide detailed information, including safety warnings and awareness related to the product. Because of warning labels, customers can make better decisions. Have you ever bought a food item, and when you're about to purchase it, you notice a warning sticker? This item contains ingredients that might be harmful to lactose-intolerant patients.
It can save many lactose-intolerant patients from losing their lives and suffering severe consequences. In short, the chances of harm and product misuse are reduced to none. This approach can also prevent any issues your business might face because of product misuse. So, if you want to improve the integrity of your company, this approach is a must.
Vinyl Stickers
These stickers are durable and provide protection against UV rays. If you're looking for a sticker option resistant to wear and tear, then vinyl stickers are a good option. Compared to other stickers, the customization of vinyl ones is relatively easy. It's perfect for visually appealing designs that grab the target market's attention. Even if you're decorating things or sending a self-care package to your audience, these stickers are an ideal choice. They can easily be applied to the packages. You can remove it without leaving any residue.
Die-cut Sticker
These stickers have a unique shape that can be easily customized according to your business needs. The plus part is that they have no background at all. That's why when you apply them to the surface, they provide a seamless look.
You can get detailed designs with die-cut stickers. They contribute to providing detailed designs and improving the sticker's aesthetic appeal. They are considered safe to use for indoor and outdoor purposes.
Holographic Stickers
Want to provide a unique look to your stickers?
Then, holographic stickers are the way to go. They have unique characteristics and features. They are widely used to provide authenticity to products. When you expose them to light, they reflect multiple colors. They positively impact product labels' depth.
Paper Type
Source: teepublic
These stickers help you get better printability. So, if you've got a paper sticker, printing is more efficient than other techniques. Another reason to opt for them is their eco-friendliness and ease of use. You can utilize them for product labeling as well as other do-it-yourself and craft projects.
Transfer Type Stickers
These stickers have two layers: the back part and the transfer sheet. Here's what happens when you apply the sticker.
Fix sticker on surface → Move transfer sheet → Leave sticker there.
It's important to be extremely precise during the application. If there's an error while applying them, you might get terrible results. One benefit of this sticker is that you don't need to worry about the intricate cutting of the design or background.
Bumper Sticker
These are generally used for the expression of social messaging. If used correctly, you can convey the message to the reader in an interactive manner. Generally, they can withstand tough weather conditions. Not only this, but it's also resistant to sunlight, temperature, and rain. They become quickly visible and useful for communicating information. Moreover, the custom cut-out availability of these stickers is another reason why such stickers are so unique.
Clear Sticker
Source: jackbenimblecandles
This is one of the most common stickers used in daily routines. They are an excellent choice for users and seamlessly blend in with the background. Due to their extreme versatility, they are used on several application surfaces. If you want to give a minimalistic aesthetic to your packaging, then you should use clear stickers. You can effectively use these to convey brand messages to the audience.
Tips For Stickers For Packaging
Now that you know about stickers for packaging, here are some tips for improving your stickers.
- Quality Materials: Invest in high-quality sticker materials that are durable and resistant to wear and tear. This ensures that your stickers maintain integrity throughout the packaging and shipping process.
- Proper Sizing: Choose sticker sizes that are proportionate to your packaging and allow easy application. Oversized stickers can overwhelm packaging, while undersized stickers may go unnoticed.
- Customization Options: Explore customization options such as die-cut shapes, specialty finishes (e.g., matte, gloss, metallic), and embossing to make your stickers stand out and reinforce brand identity.
- Purposeful Design: Ensure that the design of your stickers aligns with your brand identity and packaging theme. Consistent branding helps create a cohesive and professional look.
Bottom Line
There's a deep psychology behind using stickers for packaging. You should research and analyze the stickers your audience likes the most. Use them to express your brand story. Gone are the days when you could follow traditional packaging methods and expect your brand to grow. Practically, it doesn't work like that anymore.
You can engage your audience with stickers. Moreover, thanks to social media, your customers might do free marketing by posting your packages with stickers online. Stickers foster a great sense of community.
Make sure to choose the right packaging partner for this. Because this will either make or break this strategy.