In today's digital age, social media has become one of the most important platforms for businesses to reach and engage with their customers. Social media platforms like Instagram, Facebook, and Twitter provide businesses with the opportunity to showcase their products and services through creative and engaging visuals. One way to make your business stand out on social media is by designing custom labels that are shareable and visually appealing. In this blog post, we will discuss some tips on how to design custom labels that will be shareable well on social media.
Consider your brand identity
Before you start designing your custom labels, it's important to consider your brand identity. Your brand identity includes your logo, color scheme, and overall aesthetic. Your custom labels should be in line with your brand identity, so that they are instantly recognizable to your customers. If your brand has a fun and playful aesthetic, your custom labels should reflect that. On the other hand, if your brand has a more minimalistic and modern look, your custom labels should reflect that as well.
Integrating hashtags into your custom label design is a powerful way to encourage social media sharing and build brand awareness. Choose a unique and memorable hashtag that aligns with your brand identity and marketing goals, and incorporate it into your label design in a way that's visually appealing and easy to read. Consider adding a call-to-action that encourages customers to share their experiences with your product on social media using the hashtag.
Choose the right size and shape
The size and shape of your custom labels are important factors to consider. Depending on the product you are labeling, you may need a certain size or shape to fit the packaging properly. However, choosing a unique shape can also help your custom labels stand out on social media. For example, a circular label can add a unique touch to your packaging and make it more shareable on social media.
Use high-quality images and graphics
When designing custom labels, it's important to use high-quality images and graphics. This can help your labels look more professional and visually appealing. You can use stock images, your own product photography, or custom graphics to create your labels. Make sure to use images and graphics that are relevant to your product and brand, and avoid using low-quality or pixelated images.
Keep it simple and easy to read
When designing your custom labels, it's important to keep it simple and easy to read. Your customers should be able to quickly and easily understand what the product is and what it does. Avoid using too much text or complicated graphics that can make the label confusing or overwhelming. Use clear and legible fonts, and make sure the important information stands out.
Make it shareable on social media
In order for your custom labels to be shareable on social media, you need to make sure they are visually appealing and eye-catching. Use bold and bright colors, unique graphics or patterns, and interesting typography to make your labels stand out. You can also add a call-to-action on your label, encouraging customers to share their purchases on social media with a specific hashtag or tag your business.
In conclusion, designing custom labels that are shareable on social media requires careful consideration of your brand identity, size and shape, images and graphics, simplicity, shareability, platform, and testing. By taking these factors into account and creating labels that are visually appealing and eye-catching, you can increase the number of times your audience shares your product on social media.
Altro Labels is always looking to help companies of all sizes maximize their impact with labels that solve all your problems - quality control, cost, and turnaround time.
Trusted by some of the most awarded brands in Canada, we'd be glad to talk with you about your custom beer bottle or cans project.
Click here to get in touch today and we'll get back to you shortly.