Custom labels are an essential part of branding and marketing for businesses of all sizes. They are used for product packaging, promotional materials, and much more. However, the cost of custom labels can quickly add up, especially if you're ordering them in large quantities. Luckily, there are ways to save money on your custom label orders without sacrificing quality.
Order in bulk
One of the most effective ways to save money on custom labels is to order them in bulk. Many label printing companies offer discounts for large orders, so ordering in bulk can help you save money per label. When you place a larger order, you'll not only save money but also have a supply of labels for future use. It's important to consider your business needs and the quantity of labels you'll need before placing an order to avoid overordering or underordering.
Choose a standard size
Another way to save on custom labels is to choose a standard size. Custom label sizes can be more expensive than standard sizes because they require additional setup and production time. By selecting a standard size, you'll save on the costs associated with custom die-cutting and trimming. Additionally, using a standard size can make it easier to order replacement labels in the future, as the size will be more widely available.
Use a simple design
Keeping your label design simple can also help reduce costs. The more complex your label design is, the more expensive it will be to print. Using a simple design can help you save money on your custom labels without compromising on quality. Simple designs can also be easier to read and understand, which can help increase the effectiveness of your labeling efforts.
Choose a standard material
Another way to save on custom labels is to choose a standard material. Some label materials, such as metallic or textured materials, can be more expensive than standard materials. Choosing a standard material can help you save money without sacrificing the overall look and feel of your labels. Consider the purpose of your labels and the environment they'll be used in when choosing a material to ensure it meets your needs.
Comparing prices from different label printing companies is also essential to saving money on custom labels. Don't be afraid to shop around and compare prices, as you may be able to find a better deal elsewhere. However, be sure to consider the quality of the labels and the reputation of the printing company when making your decision.
Avoid rush orders
Avoiding rush orders is another way to save on custom labels. Rush orders can come with additional fees, so planning ahead and ordering your labels with plenty of time to spare can help you avoid rush charges. Rush orders can also increase the chances of errors or mistakes, which can further add to your costs.
In conclusion, custom labels are an essential part of branding and marketing for businesses of all sizes. However, the cost of custom labels can quickly add up, making it important to consider ways to save money on your label orders. Ordering in bulk, choosing a standard size, keeping your design simple, selecting a standard material, comparing prices, avoiding rush orders, and choosing a local printer are all effective strategies for reducing the cost of your custom label orders. By implementing these strategies, you can save money while still achieving the high-quality labels your business needs.