Top 10 Packaging and Printing Statistics In 2024

Top 10 Packaging and Printing Statistics In 2024

Packaging is no longer limited to ensuring the safety of products. It's becoming advanced and a way to connect with customers. It's a language that's unique and helpful in establishing strong brand loyalty. 

Innovative trends and new approaches keep packaging and printing thriving. The most famous trend nowadays is adopting eco-friendly approaches. It's a trend that keeps you closer to making the right purchasing decisions. Likewise, technological innovations are reshaping the visuals and functionality of packaging. Before opting for any of these approaches, ensure they align with your business values and long-term goals.  

In this article, we'll discuss some of the most common packaging and printing statistics. So let's get started. 

10 Key Packaging and Printing Statistics

Statistics play a critical role in reshaping any industry. Because of fierce competition, businesses can no longer rely on old methods of grabbing the audience's attention. Moreover, they also talk about what is happening in the industry and what the future looks like. Here are some of these packaging and printing statistics. 

94% of consumers are more likely to show loyalty towards a brand if the brand has consistent and transparent packaging.

Packaging plays a great role in establishing trust and brand loyalty. Its importance is clear from the fact that businesses spend a lot of time designing packaging solutions.

Product labels and transparency build customer trust. It positively impacts customer buying decisions and loyalty. But why is that so?

It's because customers are likely to be loyal to businesses who are honest with them. It's a psychological game. It improves brand image and helps shoppers provide real feedback to users. An honest and carefully articulated label message tells about the brand of the product. 

In 2023, the product packaging market is estimated to reach $24.63 billion.

According to an estimate, the market is expected to touch $32.42 billion by 2030. Meanwhile, the compound annual growth rate (CAGR) will be around 4%. The primary factors that impact increasing demands for sustainable packaging include increasing e-commerce sales. Customers don't want to look at boring packaging. They want to own informative and visually appealing packaging, another reason behind the growing demand. 

The North American market has the biggest share of packaging design. 

The North American market holds the biggest share of packaging design services. It accounts for around 35% in 2024. But why is the market growing at an exponential rate? What's the reason behind it?

It's because of various factors; among those, one of the most prominent is its well-established packaging industry. It's a hub for major consumer goods companies emphasizing branding and marketing. But that's not all. 

They go one step ahead by incorporating sustainable packaging solutions into their services. After COVID-19, there has been a rapid expansion of the e-commerce industry. People prefer buying online, and it's increasing the demand for packaging designs that look visually appealing and focus on safety and the experience of customers. It creates unique and memorable shopping experiences for customers with excellent product differentiation. 

More than 70% of American consumers say that product packaging greatly impacts their buying decisions. 

In a survey conducted in 2018, 72% of American customers said that the packaging of the products heavily influences their purchase decisions. Meanwhile, 67% of consumers said that packaging materials are important. 

The packaging of products plays a vital role in attracting consumers. The first thing shoppers see while shopping isn't the inside of your product but the outer packaging. If your retail product looks appealing, buyers will most likely purchase it. It increases the overall positive perception of your brand. 

In 2022, 55% of US customers were extremely worried about the environmental impact of product packaging, and the number has been increasing since then. 

With the passage of time, sustainability is becoming a growing issue for consumers. People want to actively contribute to making work a better place to live. According to a survey, 55% of American customers were extremely concerned about the sustainability of the product packaging. In 2023, the number is expected to increase to a great extent. 

Because of the COVID-19 pandemic, consumers focus on the value of good hygiene. It resulted in innovative packaging that won the hearts of the audience.

60% of eco-friendly packaging includes recyclability and a higher degree of recycled content. 

Sustainable packaging will continue to grow in 2023. Producers and retailers of fast-moving consumer goods focus on developing innovative packaging designs. It improves circularity and focuses on using recycled content such as post-consumer resin (PCR). But why are these advancements made?

It's to fulfill their sustainability commitments. It responds to the feedback of customers and fulfills their needs. The sustainability commitments of global corporations are mainly focused on these aspects

  • Recycled content 
  • Recyclability of packaging 
  • Reduction in total usage of plastics to around 26%
  • 14% innovation in the use of packaging

It aligns with the growing demands of eco-conscious customers. Thus promoting businesses to reevaluate their packaging material choices. Thus leading to the usage of products that are environment-friendly and functional. 

More than 60% of customers say they are more likely to become repeat customers of companies with premium or luxury packaging. 

Suppose you're selling beauty products, jewelry, perfume, or any luxury product in general. In that case, you should level up your packaging game because your customers will willingly spend more than usual to purchase the same product. 

Premium packaging = Justifies the purchase. 

Premium packaging is an incredible way of telling customers that the money is well spent. It also encourages customers to repurchase in the future.

53% of consumers love watching unboxing videos of products. 

Thousands of new unboxing videos are uploaded to YouTube. But why do people love watching it, and how it impacts their purchasing decisions?

Customers want to see what they can expect from using your product. That's why people love doing Apple Product Unboxing reviews whenever Apple launches a new product. These videos get millions of likes within a day and impact purchasing decisions. 

40% of consumers share images of unique packaging designs on social media. 

If you open your Facebook or Instagram feed now, you'll probably see many pictures of unique packaging. It's most common during seasonal holidays such as Halloween, Christmas, and New Year. Your packaging must make people go WOW. When this factor is added, customers happily share your product's packaging on social media. Here's what happens. 

You make appealing product packaging → Customers love it → They share it on social media → More people see it → Increases your reach → Drives more sales. 

50% of shoppers recommend products that have gift-like, beautiful branded packaging. 

Don't ignore product packaging if you're focused on marketing your brand. It is in itself a great marketing tool. People who enjoy your product packaging will recommend it to friends and family. Word-of-mouth marketing is a wonderful way of getting your name across the market. 

Ending Thoughts

Packaging and printing have a great role in the success of a business. But to use it to your advantage, you must ensure that everything's up-to-date. Several businesses are selling the same thing as you. How do you expect to be different?

This X factor is achievable through compelling packaging. 

These statistics provide a clear picture of customer choices, preferences, and more. That's why businesses not only adapt but should also prioritize evolving with time. 

Do you want to create packaging for your business that takes it to the next level?

Then Altro Labels is here for you. With our team of experts, you can find the right packaging that speaks about your product. So, are you ready to win the hearts of customers with packaging?

Reach out to us today.