According to a recent study, 93% of all first impressions are influenced by design. Consider this: you're browsing the candle section at your favorite home shop. You pick one candle jar from various brands to take off the shelf and sniff. Why did you choose that specific brand? Most likely it is the packaging,  isn't it? It's human nature, so to speak, to judge a book by its cover. For this reason, we would like to share some of the ideas on how to perfectly label candle jars, and feature one of our partners and friends, Oli & Eve, as a great example of how your label design matters.

Oli & Eve is a small Quebec company that specializes in making 100% natural soy and coconut wax candles. All of their candles are hand poured and in small batches. They are committed to providing you with quality products that are good for you and for the environment.

Candles are still popular

Candle consumption has been seen to be high in the realms of luxury restaurants, beauty salons, and fashion clubs in recent years. Scented candles may now be found in almost every business establishment. The product's use in creating a pleasant, cozy, and scented environment for clients has grown in popularity.

With a wide range of candles available on the market, from big manufacturers to independent designers, current trends are driving the expansion of this industry. It not only has a calming impact on people's brains, but it also produces an attractive atmosphere.

Step 1: Include basic facts and information regarding your candle company

In order to stand out from your competition you want to make sure that your company name and logo are visible, and on the candle label's front and center. They are the most crucial elements to the growth of your business. In this way, your target market will link your brand with your distinctive offering.

Also, when developing a candle label, it is critical to include all additional essential information about your product that a consumer would need to know. This includes the candle or scent name, any information such as item weight or candle burn duration on candle labels, and if you wish, a brief description of the candle's aroma or a list of the components.

Step 2: Explore a color scheme

Candle labels should be straightforward and appealing. The use of color will assist a buyer in rapidly identifying it among various variations. Although it can be a great idea to start mixing colors to help separate yourself from the competition but make sure you have a strong alternative piece of branding in place to prevent confusing potential clients.

Avoid using bright or harsh colors since customers will not link them with a soothing or tranquil experience.

Step 3: Include warning labels; a must for safety

While it is critical to create an eye-catching and visually beautiful label, you should also include any needed safety information. When it comes to candles, this involves having directions for safe burning as well as a "burn within sight" caution. Typically, candle producers will put this information on a separate label attached to the back or bottom of the candle.

Your warning labels may include some of the following recommendations: burn within sight, keep children away from candles, and more. Additionally, you should include some of the safety tips, such as not burning a candle near something that could catch fire, always keeping an eye on open flames and extinguishing all burning candles before going out or to bed, putting a nonflammable surface, such as a metal sheet or ceramic plate under your candle jar, never ever burn a candle when you smell gas inside.

Once you've included all the information and chosen the design of your custom candle label, Altro Labels’ expert designers will make your dreams come true. For more information or for further assistance with creating your candle labels, contact us at info@altrolabels.com. One of our dedicated representatives would be happy to help you!