As a business owner, you might be aware of brand identity. Different visual aspects such as logo, design, and many more contribute to making your brand instantly recognizable.
But designs are not just about choosing the right color schemes or font. It's much more than that. If we dive deeper into this topic, we will realize how important it is to brand your business properly with labels.
That's why you see every brand with its unique labelings. But without even realizing it, some of them are making one grave mistake.
Which is copy-pasting the same templates of labels for their brand. It negates the true purpose of labeling. Big companies know this and have a unique, easily recognizable custom label. It differentiates them from their thousands and even millions of competitors.
Your potential customers are everywhere on online and offline channels. How do you expect them to remember you in the sea of brands? And the number of brands is increasing every day. You can do it easily by custom labeling.
In this blog, we'll shed some light on why you need them for your business. So if you're considering it or feeling conflicted about whether to try it, read it until the end.
Let's get started.
What Are Custom Labels?
By the name custom, you can already tell it means personalized, something crafted after much research to exactly how you want it.
Custom labels are specially designed and crafted labels unique to a particular brand or product. They go beyond standard labels by incorporating branding elements such as logos, colors, typography, and imagery.
Custom labels are tailored to represent the essence and values of a brand, effectively communicating its identity to consumers. It tells people about you and connects with them at a deeper level.
But you might wonder how that's possible. It's just a label. What's so special about it? Let me elaborate on it with Coca-Cola's Share a Coke campaign.
We all remember the time when social media was stormed with Coca-Cola pictures. People posted pictures with the bottle on Instagram, Twitter, and Facebook. All because of their label.
In their campaign, they used custom labels to engage with customers. The beverage company added the names of people on the label. It resulted in:
- A high number of sales
- It made customers feel special
- People felt an emotional connection with the brand
Every label on the bottle was customized, which created a sense of personalization and uniqueness. Find how to connect with your target audience and impact their buying decision. This campaign performance shocked everyone and increased their professional presence.
What Is The Main Aim Of Custom Brand Labels?
In simple words, these personalized and uniquely designed labels represent a brand. Not only this, they move one step ahead by portraying the brand's identity, values, and products in a visually appealing and distinctive manner.
Because no one likes boring things, as humans, we like things that give us a sense of fulfillment, as if it's made for us. Your target customers are no different than that. With custom label design, they can experience this, and once it happens, there is a high chance they will keep coming back.
One of the major roles of custom brand labels is to give your product a unique identity.
In this digital age, your label is not just a shiny piece of sticker. It's much more than that. It has an importance of its own, which can't be denied. It should evoke emotions, memories, and nostalgia in your customers so it becomes an unforgettable experience.
Let me ask you a simple question. You might have noticed many eco-friendly brands using green colors or earthy tones. Do you know why?
It's not because they like green or captivating colors. No.
It's because it aligns with their commitment to the environment.
On the other hand, a luxury brand usually chooses rich embossed textures to convey exclusivity and quality. There is science behind making the perfect custom label for your business.
Importance Of Custom Labels For Your Brand
Custom labels are a major part of your branding strategies. It can make your simple offer a fun and delightful experience. Just imagine your customers perceiving your brand exactly how you want them. Here are some of the advantages of custom labels.
Make An Unforgettable First Impression
Imagine you are sitting in a restaurant at a party. But one person is sitting at the last table looking attractive, and the cherry on top that person is well-dressed. You will automatically assume that this person is smart, with a beautiful voice and kind nature. This is how our subconscious mind works. If something is visually appealing, we automatically associate all positive traits with it.
Visually Appealing = More Trust + Positive Perception of Others
This approach is used in custom labeling. It ensures that your label looks handsome, so customers automatically start liking it. That's the power of custom labeling.
Don't Get Lost In The Crowd
Do you know how many competitors you have? Maybe 100, 1000, or even more. Your USP is not enough to be popular and talk of the town.
That's where custom labels come in. With it, you can stand out in the marketplace. A distinct label design captures attention and sets your brand apart from competitors. It draws the attention of your customers.
So if your customer has two options:
- Your product with a well-curated custom label
- Your competitor's product relies on USP only and has a boring label
Your customers will be tempted to try your products. Even if your product is new, it'll attract them.
Do You Feel A Connection?
Forge a deeper connection with your audience. You don't want just to make them buy a product once and never look at it again. Right?
But how can you make them feel emotions? They are just your customers. What should you do?
Learn from Innocent Drinks, a UK beverage company. They have truly mastered the art of building emotional connections through custom labels.
If you look at their labels, you'll notice they use humor, illustrations, and playful words to humanize their brand. Moreover, the labels communicate the company's values and ingredient transparency, building trust and loyalty.
It makes customers feel attached to the brand and greatly increases their company branding.
Build Trust & Credibility In Industry
If your label is low quality with a poor choice of words or insensitive remarks, then we all know its fate. It is bound to fail badly. But if you choose high-quality, durable material with compelling words, your audience will start trusting you.
A thoughtfully designed label suggests professionalism, attention to detail, and a commitment to excellence. Another amazing tactic businesses use is adding customer testimonials on these custom labels.
Tell Your Brand Story
Everyone loves hearing stories. But more than that, people love reading interesting stories that tell people about you. Custom labels can tell a story about your brand's origins, values, and mission.
How can you do it?
By adding relevant images, information, and data about your brand. Your custom label is a canvas for sharing your brand's narrative. Create a rich experience for your consumers.
But remember, your brand story should be consistent. If you provide inconsistent messaging, then it can damage your brand identity.
Tips For Ensuring Custom Labels Branding Success
You've already noticed the importance of custom labels in branding. But following a guideline is important to ensure you are doing it correctly. With personalization, you make several endless possibilities for your business. Here are some tips that you must follow:
- Align labels with brand identity and values
- Maintain design consistency across products
- Choose the appropriate label size and shape
- Select durable materials and printing techniques
- Test label durability and quality
- Cost range for design elements, marketing materials, and printing costs
- Consider future flexibility for design changes
- Gather feedback from stakeholders or focus groups
Is Investing in Custom Label Printing Worth It?
Here comes the most important question. Is it really for you?
The short answer is yes, it is for you.
If you want to increase your brand identity, sales, customer loyalty, and business growth, it's time to lend this important job to experienced individuals. So they can handle all the brand labeling tasks for you while you can focus your attention on your business.
You might be wondering, if I'm in the automobile or electronics business, should I still give it a try?
No matter your industry, custom labels are crucial for your business growth. It's for every product and every industry.
With consistent branding, you can reach out to your customers and make them your long-term customers. Customers who support you throughout the journey because you're not selling a product. You are giving them an experience. This is so important because they can't get this experience anywhere else.
That's why at Altro Labels, we provide you with the best custom labels that can take your brand to new heights. We believe custom labels can make you your customer's favorite.
You don't have to spend time creating a perfect label for your business from scratch. We guarantee you'll get high-quality, durable, and ideal custom labels for your business at Altro Labels.
So if you're ready to take this next step in your business and improve your branding, contact us today. Your brand success is just one call away.