Beverage Labels Design

Beverage Labels Design

Your beverage quality might be top-notch, but that's not enough to make customers pick your beverage bottle from the product shelf. So, what can you do? How can you outshine your competitors?

The ideal way to accomplish that is by using innovative beverage label designs. Everything from label fonts to colors should capture your target audience's attention. Consumers naturally gravitate towards products with attractive labels, catchy slogans, and logos. 

In the pool of competitors, your beverage product has only 5 seconds to impress your customers. Do you think your beverage design is getting the attention of the customer?

Don't get too attached to your narrative of what you think is wrong for your business. Instead, think about what your customers want.

Customer-centric approach >>> Your perspective

Every aspect of your product label should be intricate and attractive so customers purchase your product. Here's a detailed guide for your beverage label designs to take your product to the next level. 

Purpose of Beverage Labels

Beverage labels are the visual representation of your brand. You shouldn't make it just because the color looks pretty. Then what's the purpose?

It's to convey what your brand is about. Because of these labels, everything should be crystal clear, from values to goals, brand identity to personality. You can accomplish it by aligning colors, fonts, and imagery and creating a cohesive visual identity.

Beverage labels are quite similar to food labels. They provide all the essential information to the customers. By adding clear and easy-to-find information, you build trust with customers. It helps them make informed purchasing decisions.

How do Label Designs Impact Purchasing Decisions?

The design of your label isn't just for the sake of aesthetic appeal. It leaves a profound impact on customer perception. A well-designed label sparks interest, curiosity, and desire to purchase the product. 

Avoid making your label look unprofessional. Instead, make it professional so customers can confidently purchase your product. It shows your dedication to delivering a high-quality beverage. 

Even before consumers taste it, they get a sneak peek of your product's quality. It leaves a positive impression on your audience. Customers are more likely to prefer your product over other competitors. 

Key Elements of Effective Beverage Label Design

Now that you know the basics of beverage label design. Let's dive deeper and understand key elements of label designs for beverage products. 

Size & Shape 

The size and shape of your beverage product label are important when creating a visually appealing label design. You should start by considering the container type you'll use, such as bottles or cans. Remember that the label design shouldn't be too large or small. Instead, it should be perfectly curated to fit the container. 

Small label = appears too crowded + hard to read 

Larger label = Overpowers packaging of beverage. 

Moreover, if your bottle shape is unique, it offers opportunities to create custom label designs. Even on the shelf, custom labels grab the attention of the customers. It's a major differentiator for your product from competitors.

Source: proximus


Typography is a major aspect of your beverage label design. But the real question is how do you know which font is suitable for your beverage?

The best way to identify that is by understanding your brand's personality. Because the best fonts align with your brand, you should consider the information hierarchy to ensure key elements like name, details etc. Every font evokes a different emotion. It's a way to emphasize the right thing. 

Experiment with typography to create a balance between uniqueness without compromising readability. Another unique approach is making custom or hand-lettered fonts. It adds a distinct touch to your label while maintaining clarity and professionalism.

Unique Colors With Imagery

Do you want to evoke certain emotions in your customers?

Then the best way to achieve that is by using colors and imagery. Different colors have different meanings. Here's a quick overview of what every color stands for. 

  • Red: Passion, energy, love, power.
  • Blue: Calmness, trust, reliability, wisdom.
  • Green: Nature, growth, prosperity, harmony.
  • Yellow: Happiness, optimism, creativity.
  • Purple: Luxury, creativity, spirituality, mystery.

But how can you incorporate imagery?

You should use imagery that resonates with your target audience. Suppose you're selling orange juice. Then, you should add enticing fruits to communicate specific characteristics of your product. 

But here's a pro tip. 

Research the latest label trends to stay relevant. Customers do not welcome outdated label tactics. 

Detailed Information

Source: brewandhub

Your label isn't a notebook in which you can write 10,000+ words. It's important to add necessary detailed information only. Don't overwhelm your audience with too much content. You should add essential details like logo, name, description, and ingredients. 

You can also add certifications or awards. Make sure that all the information is properly organized. Use bullet points and do proper formatting to improve readability. Focus on organizing the information hierarchically. Add the most important information first. 

Material Utilized

By selecting the right label materials, you can improve the overall appeal of your beverage label design. The most important things in this are your container type and beverage.

Consider different finishing, such as embossing, spot varnish, or foil stamping. It adds texture and shine and makes your label elegant. These finishing touches can improve the perceived value of your brand. 

5 Tips For Attractive Beverage Label Design

Now that you know about the key elements of label design. Let's look at some tips to make your label design more attractive. 

Source: daily.sevenfifty

Identify Your Target Audience 

Knowing your brand identity is the first step in designing your beverage product label. But how can you know this?

By understanding who you are as a company. 

Your mission. 

Your target audience. 

Because design is the first impression, you must make an excellent impression on your customer. It should reflect your brand and all aspects related to it. 

Do market research to identify and stay in the market. Gain detailed insights about your target audience and understand their needs and preferences. That's how you can design better and make effective beverage marketing strategies.

Use the Right Psychological Tools 

You can't just stamp some colors on your label and expect exceptional results. That's not how beverage label design works. Use colors to evoke certain emotions in your customers. You can even shape their purchasing decisions by using this psychological tool. 

Go one step ahead and make legible fonts that are easily readable. But how can fonts align with your brand?

Fun and funky fonts are ideal for energy drinks. A health-based beverage brand should avoid using such fonts. 

Use Unique Iconography 

You should add symbols, illustrations, and graphics to make your label look even more interesting. It adds a personality to your label and tells a story. The story connects the target audience with your brand. Unique iconography adds character to your product and enhances customer engagement. It's best to keep it simple yet relevant. 

Most brands don't know, but there are many beverage design and labeling legal requirements. What are they?

The label should include detailed information regarding the product. It includes volume, weight, measurements, health claims, warning statements, ingredients, and nutritional information. 

For alcoholic beverages, they must comply with Tax and Trade Bureau (TTB) labeling regulations. You might wonder what will happen if someone fails to comply.

In that case, there are costly fines and penalties. All this can lead to a poor brand reputation. 

Staying updated about design trends is more important than ever. You should make your labels sustainable and add elements that show your dedication to providing healthy labeling alternatives. Use unique shadows and sizes to become the talk of the town. Here are some of the trendy label designs you should keep in mind. 

  • Textured Labels: Adds tactile beauty and luxury, loved by customers.
  • Embossed Designs: Creates 3D effects, adding visual interest to labels.
  • Shimmery Holographic Labels: Catchlight for stunning, exclusive looks. 

Brands often make a huge mistake of copying other beverage product labels. It can lead to huge problems. You should know your beverage product and recommended label type to minimize the risks. Here's a quick comparison. 

Beverage Type 

Recommended Label Type 

Key Features


Wash-off labels for PET container recyclability

Maximizes PET container recyclability, sustainable, maintains label visibility

Best and Cider

Metalized, white, or clear label materials

Decorative, enhances brand identity, suitable for various container types


Textured paper materials or wash-off labels

Organic feel, distinct brand effect, enhances recyclability

Soft Drink

Durable materials resistant to heat, cold, and moisture

Resilient, maintains pristine condition in challenging environments

Energy Drink

Metalized, white, or clear label materials

Original, compelling, variety of options for brand expression

Ending Thoughts 

Effective beverage label design is key to setting you apart from your competitors. You should consider elements like fonts, typography, and imagery. All of this leads to making labels that communicate your brand identity. It's an opportunity to leave a long-lasting impact on your consumers. 

It's time to utilize the power of label designs to improve visibility. It's a chance to elevate your product and make it a huge success in the market.  

So, are you ready to create beverage product levels that win your customer's hearts?

Altro Labels is here to assist you. We work closely with our clients to turn their packaging vision into reality. Reach out to our experts today to take your labels to the next level.